• Blog
  • Archives
  • Bio
  • Projects
  • Awards
  • Speaking
  • Contact

Plane screens

Published: Wednesday, 06 March 2013

Walking down the aisle on an international flight, everyone is watching something different.  Whether it's the most popular television drama, listening to music, playing a game, a kids movie comedy, foreign language film, or indeed the same movie but at a different stage.

People can plan when they sleep and when they are entertained.

10 years ago, everyone was stuck with the same public screen on international flights, meaning that everyone was expected to be awake at the same time if they wanted to watch the movie, and everyone had to make do with the movie the airline chose.

If they slept, they would miss out on the in-flight entertainment entirely.

By decentralising the decision-making and providing the consumer with the tools to act on their decisions, has added to a richer flying experience.  We're not expecting consumers to want the same thing at the same time.

How can we apply this to other industries?  Education is one that comes straight to mind.

About Me

Marita ChengForbes named me a world's top 50 woman in tech & 30 Under 30. I founded Robogals and Aipoly and was Young Australian of the Year 2012. Currently working on robotics company Aubot. I'm the youngest Member of the Order of Australia (AM) and I give speeches around the world.

I tweet @maritacheng and I'm on Facebook.

Subscribe

Enter your email address to receive my latest blog posts: 

 

Random Articles

  • Unless people you’re working with support you, you are going to fail

    Who are the guys that you are going to have pizza with when you successfully raise capital? Who are the guys that are going to inspire you? Who are...

  • Future is fuzzy

    I used to get anxious about the future.  Whether I could get a good job, where I would live, if I would have enough money to survive. But then I...

  • Robogals 10-Year Anniversary Gala

    On 14 July 2008, I founded Robogals. At the Robogals 10-year anniversary gala in Melbourne, I gave a speech alongside Mark Parncutt, co-founder of...

  • Eyesight on technology

    When I was growing up, I read voraciously - for hours and hours a day.  When I was in year 7, my mum even went to my parent-teacher interview and...

  • LinkedIn International Women’s Day

    I did a campaign post for LinkedIn for International Women’s Day about my Covid experience and the women who inspired me through it. Women are...

  • Channel 7 - House of Wellness TV

    Channel 7’s The House of Wellness TV got in touch to find out what I’m up to. We talked robots, Aipoly and more robots.

  • ABC "Can You Hear Me?"

    ABC made this short video, as part of a three-part series, about my Chinese culture and Brett Leary’s (founder of Virtual Songlines) Aboriginal...

  • World Entrepreneurship Forum

    After Utah, I flew to Lyon, France to speak at the World Entrepreneurship Forum.  It was fantastic to meet with successful entrepreneurs from all...

  • Duke and Duchess of Sussex

    The Aubot team was invited to meet the Duke and Duchess of Sussex - that’s right, HRH Prince Harry and Meghan Markle! We showed them our robots. I...

  • Teleport Brain Control

    We launched Teleport Brain Control, so that people with a disability may attend school or work remotely via our telepresence robot Teleport,...

Enter your email address to receive my latest blog posts: 

 

Scroll to Top