When to launch

Published: Tuesday, 26 February 2013

I was thinking about my business idea and wondering when would be the right time to launch, if to launch and how.

It was really doing my head in.

I was going around and talking to people about it.  Asking for their feedback.  Changing my plan every couple of days.  Asking more people.  Changing it again...

But always, I would revert back to the same plan, formed through months of thought, planning and research.

Then I realised over the weekend, that there was no right time or right way to launch my company.

Rather than just speculate as to whether I would pursue that company or not, I believed in the idea, the potential of the industry, and I believe in myself.

So I chose to launch.

And that meant that rather than me going around and asking people for their feedback on my potential company, I go around and ask people for their feedback on my company that I'm launching.

About Me

Marita ChengForbes named me a world's top 50 woman in tech & 30 Under 30. I founded Robogals and Aipoly and was Young Australian of the Year 2012. Currently working on robotics company Aubot. I'm the youngest Member of the Order of Australia (AM) and I give speeches around the world.

I tweet @maritacheng and I'm on Facebook.

Subscribe

Enter your email address to receive my latest blog posts: 

 

Random Articles

  • Obviously successful

    "We would have bought your company." "You just got lucky because it was the right time for that kind of thing." "All the elements in the industry were...

  • Impressed

    People are impressed by what they can't do. Hence I'm impressed by discipline.  Someone who can do the same action every day.  Such as swim, run, get...

  • The Impostor Syndrome

    I first learnt about the impostor syndrome at the Grace Hopper Celebration for Women in Computing in 2011.  A Stanford student asked a question...

  • Why you need a break

    Life gets busy.  You say 'yes' to things to fill up your life and your time and pretty soon your days are filled with back-to-back commitments.  And...

  • G20 Brisbane Global Cafe

    Spoke about my robotic arm at the G20 Brisbane Global Cafe.

  • SBS Viceland: The Feed

    SBS Viceland’s The Feed did a story with us where Anthony used his brain to control Teleport to see the top storey of his house for the first time,...

  • The unglamourous work you love

    I love the process of getting an idea, making a plan around it, and then bringing it to the world.  It usually involves a lot of emailing, fleshing...

  • Lack of inhibitions

    Getting myself in the mood to write can be difficult. Sometimes, when I'm out and about, my brain comes up with one or two ideas at once, and I...

  • Unless people you’re working with support you, you are going to fail

    Who are the guys that you are going to have pizza with when you successfully raise capital? Who are the guys that are going to inspire you? Who are...

  • Andy Warhol

    What makes Andy Warhol's work unique is that he was the first to bring that kind of art to the world. You might look at his art and say that it's...