- Published: Wednesday, 18 February 2009
In order to be incredible, you first have to credible - to have people who trust you and your ability.
The winner of the 2007 TED Prize was awarded $100 000 for his wish of creating a world-class health system in Rwanda. He wrote the following to TED:
I wish you to help create a better future for Rwanda by assisting my foundation, in partnership with the Rwandan Government, to build a sustainable, high quality rural health system for the whole country.
Sounds incredible, doesn’t it?
But what if I told you the winner was Bill Clinton, ex-Commander in Chief of the United States of America? That’s credible.
When Richard Branson was in talks to sell Student Magazine to IPC Magazine, he shared his ideas for extending Student into a travel agency, bank, nightclub, hotel, train service, and airline with the board of directors. They thought his dreams were incredible and immediately backed out of the deal to buy his magazine. They didn’t want a loony guy running one of their magazine subsidiaries!
Now, over forty-years and eight billion-dollar companies built from scratch in eight different industries later, when Richard Branson speaks and outlines his plans for the future, people sit up and listen. Richard Branson is credible.
How credible are you to achieve your incredible goals? Work on your credibility, and you will achieve the incredible.